SmackDab CRM

Built CRM modules across React, TypeScript, Node.js, and Express.js, including workflow automation, configurable builders, calendar integrations, and role-based access backed by PostgreSQL and Redis.

Different customers need different forms, layouts, and follow-up processes. Building each variation as a separate feature makes the CRM harder to maintain and extend.

I owned the design and development of CRM capabilities across the React and TypeScript frontend and Node.js/Express.js backend. The work included reusable components, REST APIs, workflow automation, builders, booking, activity tracking, notifications, onboarding, and access control. I integrated calendars and meeting services and supported production issues through debugging, fixes, and ongoing improvements.

• Workflow automation

  Connect triggers to email automation, task creation, scheduled jobs, celebrations, opt-ins, and follow-up actions.

• Website & form builders

  Compose configurable pages and forms from reusable React components, with shared validation rules.

• Access & collaboration

  Build notes, documents, tagging, advanced search, visibility rules, and permission-based sharing.

• Calendars & meetings

  Integrate Google Calendar, Microsoft Outlook, Zoom, and Recall.ai for synchronization, scheduling, recording, and transcription.

• Performance & reliability

  Improve data access with Redis caching and query optimization, and support authentication, authorization, audit logging, and production fixes.

• Onboarding & activity

  Build guided onboarding, activity tracking, booking management, and notification workflows across CRM modules.

I used a layout schema and a registry of supported components for the page builder. Customers can compose pages from those blocks without a custom implementation for every layout. The tradeoff is maintaining schema validation and compatibility as components change, while accepting less flexibility than arbitrary custom code.

Teams can adapt supported screens and follow-up processes through configuration while retaining the CRM's access controls.

In Smackdab CRM V1.0, I built Audit Logs, Notes Management, and Document Management with React.js, Node.js, Express.js, PostgreSQL, and REST APIs. Document sharing included tagging, visibility rules, and role-based permissions. I also improved responsive interfaces and APIs and supported production fixes based on business requirements.

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